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Mission
Objectives
Membership
Privacy Policy
Other Resources
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The Yellow Page
Benchmarking Association (YPBA™) is currently a free association
of yellow page companiess. YPBA™ conducts benchmarking studies
to identify practices that improve the overall operations of the members.
YPBA™
Mission
To identify
"Best in Class" yellow page business processes, which, when
implemented, will lead member companies to exceptional performance.
YPBA™
Objectives
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To
conduct benchmarking studies of important yellow page processes.
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To
create a cooperative environment where full understanding of the performance
and enablers of "best in class" yellow page processes can
be obtained and shared at reasonable cost.
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To
use the efficiency of the association to obtain process performance
data and related best practices from regarding yellow page publishing.
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To
support the use of benchmarking to facilitate yellow page process
improvement and the achievement of accuracy, timeliness and efficiency.
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The
scope of YPBA™ membership includes individuals who work in yellow
page organizations.
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Company
membership will be considered with respect to compliance with YPBA™
mission, goals and operating guidelines, as well as, qualification
of the organization within the scope of membership.
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Participation
in specific efforts will be optional and open only to members with
costs shared by the participants. Members pay only if they join a
specific study. Currently, membership in YPBA™ is free. We reserve
the right to review membership applications and to make the final
decision whether or not to accept any application. Consulting firms
are ineligible for membership.
Benefits
of Membership
Studies:
There are two types of Benchmarking studies provided:
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Consortium
studies are offered to the membership as a whole with costs divided.
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Single
company sponsored studies addressing the interest of one member company
can be offered to other selected members for no fee.
The association will also support yellow page benchmarking efforts:
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Research
- Access public and private databases.
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Identify
study participants - Top companies in yellow page provision.
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Collect
data - Manage response collection with the participants as a third
party.
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Lead
site visits - Structured with best participants.
Roundtables:
Cost:Currently,
membership in YPBA™ is FREE! Costs
of studies are shared by the participants.
To
find out more information:
Call (281)440-5044
To become a member of YPBA™, click below.
On-Line
Application |
Feature Site of The Week - Benchmarking Roundtables
