Benchmarking: Yellow Pages

Yellow Pages Benchmarking Association

The Yellow Page Benchmarking Association (YPBA) is currently a free association of yellow page companies. YPBA conducts benchmarking studies to identify practices that improve the overall operations of the members.

To identify "Best in Class" yellow page business processes, which, when implemented, will lead member companies to exceptional performance.

Top 10 Avoidable
Benchmarking Mistakes

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Top 10 Benchmarking Mistakes White Paper